New Book We Love: $100M Money Models by Alex Hormozi
If you’re a business owner or entrepreneur always looking for actionable frameworks—not just motivational fluff—you’ll want to know about $100M Money Models. In it, Alex Hormozi lays out his proven system for designing a business model that generates serious cash flow, not just revenue.
What the Book Covers
Hormozi defines a “Money Model” as a deliberate sequence of offers: how you get customers, how you monetize them, and how you maximise their value over time. According to the publisher’s summary, the book runs through three key stages:
Stage I: Get Cash – create an Attraction Offer that gets new customers for less.
Stage II: Get More Cash – implement upsells and downsells to make more money faster.
Stage III: Get the Most Cash – build continuity offers (subscriptions, recurring revenue) to maximise lifetime value.
The book promises to take you from simply being in business to scaling your business in a systematic way. As the Barnes & Noble description puts it:
“When you find a way to get one customer to pay for two others in less than 30 days… you’re printing money.”
Why It’s Worth Attention
Here are a few reasons this book stands out:
It’s rooted in experience. Hormozi draws on real-world businesses he’s built and scaled. SumReads
Practical frameworks. Reviewers call it “action-heavy and tangible” rather than theoretical. Templacity+1
Big impact launch. The book’s release was not just a book drop—it became a viral event. According to one report, the book alone was part of a larger marketing launch that sold millions of copies. NewswireJet+1
Who Should Read It
This book is especially suited for:
Entrepreneurs who already have a business but want to scale it.
Service-based business owners or product sellers who want to build up subscription or high-value offers.
Founders tired of the “get more customers” hamster wheel and ready to shift into building sustainable value.
It may be less suited for:
Someone just starting with no offer at all—because the frameworks assume you have something you can monetize.
Those looking for purely inspirational stories; the tone is more direct and tactical than reflective. Templacity+1
What We Love – and What to Consider
What we love:
The clarity of the models: Hormozi cuts through fluff and gives structural thinking.
Focus on lifetime value, not just acquisition—something many businesses neglect.
Real-world examples and a no-nonsense tone.
What to consider:
Some readers say the material is more advanced and may feel overwhelming if your business is still in its infancy.
While many examples are service or digital in nature, adaptation may be needed for product-heavy or low-margin businesses.
Because the focus is on scaling, the book emphasises growth models which may not be applicable for all business types or risk profiles.
How to Use It in Your Business
Here are practical steps you can take after reading:
Map your current offers—document how you acquire customers, how you monetize them, and how you retain them.
Apply the three-stage model—evaluate whether you have an Attraction Offer, an Upsell/Downsell structure, and a Continuity Offer.
Calculate your customer lifetime value (LTV)—know how much one customer is worth to you over time.
Build a plan to raise that value—increase retention, improve upsells, introduce new offers.
Test changes quickly—the frameworks encourage iteration rather than waiting for perfect.
Track the cash flow impact—moving from revenue to value should show up in your numbers.
Q&A: $100M Money Models and Your Business
Q: Is this book just for online businesses or digital marketers?
A: While many examples are digital or service-based, the core principles (offer design, value maximisation, retention) apply across business models. You may need to adapt language for physical products or local services.
Q: Will reading this guarantee I’ll scale to $100 million?
A: No-one can promise that. The book supplies frameworks — not guarantees. Success still depends on execution, market fit, and consistency. Consider this a tool, not a magic wand.
Q: How is this different from Hormozi’s earlier books like $100M Offers or $100M Leads?
A: The earlier books focus on crafting offers and generating leads, respectively. Money Models takes a broader view — how your entire business model (pricing, monetisation, retention) works together for value generation.
Q: Is this book for someone just starting a business?
A: You can still benefit, but many concepts assume you have some offering and revenue. If you’re very early stage, consider building a solid foundation first, then revisit this book.
Q: How often should I revisit this book or its models?
A: Often. Many readers report revisiting chapters as they scale and applying newer offers or models each time. Taking notes and applying frameworks helps.
Call to Action
Ready to level up your business strategy? Dive into $100M Money Models and apply its frameworks — not just read them. And if you’d like help translating what you learn into financial systems and bookkeeping that supports growth, we at Brecken Business Solutions are here to help.
Contact us today and let’s build a business model that’s profitable, scalable, and sustainable.
